Why blog if noone’s reading it? While your Blogactiv posts will automatically get visibility, a few simple marketing steps can make a huge difference.

This Checklist is just the low-hanging fruit – “the stuff which takes five minutes and makes a huge difference“. So, have you:

• included a link to your blog in your email signature? the footer of your e-newsletter?
• emailed your friends and colleagues?
• added a link to your traditional website? Adding an RSS feed would be even better and make your traditional website more ‘newsy’
• mentioned your blog in the next edition of your leaflet, brochure, annual report?
• how about mentioning it in your Christmas or New Year cards?